Posted 1 year ago
Shape What’s To Come
Branded content and loyalty platforms have always been a passion of mine. For years I worked for Unilever’s Life & Cooking website, and later co-created its succesor Yunomi. Naturally i’m always curious for new cases around.
Recently Levi’s launched their own community: “Shape Whats to Come”. A smart and creative translation of the CurveID: “Its all About Shape” campaign, in which the 100 year old brand re-invents itself.
The platform is “a place where women around the world connect with peers and mentors alike. It’s a place to persue your passion and channel it into something big. A new career, experience or even a cause. A community of women changing their worlds. Together, we share, inspire, grow.” A very promissing mission.
Levi’s has cleverly selected a group of ‘twenty-something’ ambassadors to help other young women shape their careers in the creative industry. You can find mentors to help you with entrepreneurship, education, film, photography, music and much more. I particularly like the profile format, that includes a picture of your ‘thinking spot’ and helps you track personal goals. At the moment, the site is still in beta. I’m curious to see if the new release will offer loyal buyers of the brand some extra’s too!
